Gloria Steinem’s two-part series chronicling the eleven days she spent undercover as a Bunny in Hugh Hefner’s New York Playboy Club in 1963.
Effects and Outcomes
Show Magazine is long forgotten but not this story; it lives on among the most amusing and talked about of undercover exploits. It was instrumental in stopping Hugh Hefner’s clubs from giving physical examinations to applicants. It also made Steinem a celebrity, drawing some attention she did not find altogether welcome. She returned an advance for a book contract to expand the idea, and at about the same time, rejected an assignment to expose high-end prostitution by posing as a call girl, an idea she found as insulting as it was frightening.